The state of agency websites in Germany
Dr Urls research · the Germany edition of our live study · figures computed live, newest audit 21 October 2026
We ran the audit Dr Urls runs for its customers on the home pages of 727 web agencies, studios and freelancers in Germany. These are the results, recomputed every time this page loads.
Key findings
- The median agency home page in Germany scores 58/100, 1 points above the median across all 20 countries we audited (57).
- 86% score below 70, a C+ or worse on the scale we grade every site with (88% overall).
- Only 3 of 727 (under 1%) reach an A (85 or more).
- The median home page has 33 issues our audit flags.
How the grades fall
- A+0% · 0
- A0% · 3
- B+3% · 19
- B11% · 77
- C+30% · 221
- C35% · 253
- D19% · 140
- F2% · 14
By speciality in Germany
By what each business says it does on its own site; only groups of at least 40. One business can count in several rows.
| Group | Sites | Median score | Below 70 |
|---|---|---|---|
| WordPress agencies | 175 | 63 | 77% |
| E-commerce agencies | 65 | 62 | 82% |
| Accessibility experts | 45 | 59 | 76% |
The best-scored agency websites in Germany
By the score of their own home page, from our audit. A score measures the site, not the quality of the agency's work for clients.
- 1Siteway Internet AgencyHamburg91
- 2Onlinemarketing Agentur HatzakBerlin88
- 3SEO Experte Hamed FarhadianHamburg87
- 4artlemon – Webdesign & SEO BerlinBerlin84
- 5Collective Brain GmbHHamburg82
- 6Marketingberatung Hannes Wirtz / SEO Hamburg / Local SEO / KI-SEO / GEOHamburg82
- 7SEO MATTERSHamburg82
- 8Attractive Media GmbHMünchen81
- 9Finity InMünchen81
- 10Jenny Wullich | Webdesign aus MünchenMünchen81
The most common problems
Being collected for Germany: the list appears once at least 300 audits here record which problems they found (180 so far). Until then, see the full study. We would rather show nothing than extrapolate from a few.
How we measured
The same method as the main study: one home page per business, fetched once by our crawler and run through the audit Dr Urls runs for customers. This edition keeps only the agencies located in Germany. Audits taken between 9 September 2026 and 21 October 2026.