The state of agency websites in Italy

Dr Urls research · the Italy edition of our live study · figures computed live, newest audit 21 October 2026

We ran the audit Dr Urls runs for its customers on the home pages of 347 web agencies, studios and freelancers in Italy. These are the results, recomputed every time this page loads.

Key findings

• The median agency home page in Italy scores 54/100, 3 points below the median across all 20 countries we audited (57).
• 91% score below 70, a C+ or worse on the scale we grade every site with (88% overall).
• Only 1 of 347 (under 1%) reach an A (85 or more).
• The median home page has 35 issues our audit flags.

How the grades fall

• A+0% · 1
• A0% · 0
• B+1% · 3
• B7% · 26
• C+25% · 86
• C33% · 114
• D25% · 88
• F8% · 29

By speciality in Italy

By what each business says it does on its own site; only groups of at least 40. One business can count in several rows.

The best-scored agency websites in Italy

By the score of their own home page, from our audit. A score measures the site, not the quality of the agency's work for clients.

1. 1Media Digital Agency s.r.l.Milano95
2. 2Web Agency IerosRoma83
3. 3Web Agency Milano | Web Designer | My Web LabMilano83
4. 4Qreativa ®Milano79
5. 5Demo WA | Web Agency MilanoMilano77
6. 6Studio FuturomaRoma77
7. 7Zimak.Co - Web AgencyMilano77
8. 8Ads MarketingRozzano76
9. 9ArkomediaRoma76
10. 10Graphik Design – Web Designer Freelance a MilanoMilano76

The most common problems

Being collected for Italy: the list appears once at least 300 audits here record which problems they found (155 so far). Until then, see the full study. We would rather show nothing than extrapolate from a few.

How we measured

The same method as the main study: one home page per business, fetched once by our crawler and run through the audit Dr Urls runs for customers. This edition keeps only the agencies located in Italy. Audits taken between 9 September 2026 and 21 October 2026.