The state of agency websites in United Kingdom
Dr Urls research · the United Kingdom edition of our live study · figures computed live, newest audit 21 October 2026
We ran the audit Dr Urls runs for its customers on the home pages of 566 web agencies, studios and freelancers in United Kingdom. These are the results, recomputed every time this page loads.
Key findings
- The median agency home page in United Kingdom scores 57/100, the same as the median across all 20 countries we audited.
- 88% score below 70, a C+ or worse on the scale we grade every site with (88% overall).
- Only 2 of 566 (under 1%) reach an A (85 or more).
- The median home page has 34 issues our audit flags.
How the grades fall
- A+0% · 0
- A0% · 2
- B+2% · 13
- B9% · 51
- C+27% · 151
- C36% · 206
- D20% · 112
- F5% · 31
By speciality in United Kingdom
By what each business says it does on its own site; only groups of at least 40. One business can count in several rows.
| Group | Sites | Median score | Below 70 |
|---|---|---|---|
| Accessibility experts | 45 | 63 | 87% |
| WordPress agencies | 151 | 61 | 84% |
| E-commerce agencies | 83 | 60 | 83% |
| SEO agencies | 122 | 59 | 89% |
The best-scored agency websites in United Kingdom
By the score of their own home page, from our audit. A score measures the site, not the quality of the agency's work for clients.
- 1SEO KingsKeynsham90
- 2DubSEOLondon87
- 3Think SEOStretford83
- 4BiggBristol82
- 5BrisTechTonicBristol81
- 6Elevate Digital – GBP | Local SEO | Web Design | Maps Reviews | Search Ads | MarketingManchester81
- 7Fat Heads Creative StudioManchester81
- 8Goliath MarketingManchester80
- 9MediatopiaBristol80
- 10First Rate MarketingLondon79
The most common problems
Being collected for United Kingdom: the list appears once at least 300 audits here record which problems they found (178 so far). Until then, see the full study. We would rather show nothing than extrapolate from a few.
How we measured
The same method as the main study: one home page per business, fetched once by our crawler and run through the audit Dr Urls runs for customers. This edition keeps only the agencies located in United Kingdom. Audits taken between 27 August 2026 and 21 October 2026.