Agência de Marketing Digital By First Media

What Dr Urls found on firstmedia.pt

From the audit of their public home page on 23/10/2026, worst first. Each links to what it means and how it is fixed.

• high
  Slow server response time (TTFB > 3s)

  Page speed is a confirmed Google ranking factor, and TTFB is the foundational component.

• high
  Time to First Byte (TTFB) is slow

  TTFB directly impacts all subsequent loading metrics.

• medium
  Canonical URL is relative instead of absolute

  Relative canonical URLs can be misresolved by search engines in certain edge cases, especially when pages are accessed through proxies, CDNs, or alternative domains.

• medium
  Form inputs missing associated labels

  Unlabelled form fields are unusable for screen reader users, who represent a significant portion of potential customers.

• low
  Apple touch icon missing

  The apple-touch-icon provides a branded icon when users bookmark your site on iOS devices.

• low
  Duplicate heading text on same page

  Duplicate headings reduce the uniqueness and semantic clarity of the page structure.

• low
  ETag header missing on resources

  Without ETags, browsers cannot efficiently validate whether cached resources have changed.

• low
  H1 heading is too long

  A concise H1 provides a clear, focused signal about the page's primary topic.

• low
  Images missing responsive srcset

  Without srcset, a 1200px wide image is downloaded on a 375px wide mobile screen, wasting bandwidth and slowing load times.

• low
  Images not using modern format

  WebP images are 25-35% smaller than equivalent JPEG images, and AVIF offers even greater savings.

• low
  Link is named for screen readers but has no anchor text

  Nothing is broken for users.

5 security findings are not listed on this public page; the site's owner sees them in a full audit after claiming it.