Brand Affairs AG

What Dr Urls found on brandaffairs.ch

From the audit of their public home page on 25/10/2026, worst first. Each links to what it means and how it is fixed.

• high
  Links implemented with JavaScript only

  While Google can execute JavaScript, it does not always follow JavaScript-based navigation.

• high
  Missing landmark elements

  WCAG 1.3.1 requires that page structure is programmatically determinable.

• high
  Slow server response time (TTFB > 3s)

  Page speed is a confirmed Google ranking factor, and TTFB is the foundational component.

• high
  Time to First Byte (TTFB) is slow

  TTFB directly impacts all subsequent loading metrics.

• medium
  Above-fold images not prioritized

  The Largest Contentful Paint (LCP) element is often a hero image.

• medium
  Cache-Control header missing

  Proper caching prevents browsers from re-downloading unchanged resources, dramatically improving repeat visit performance.

• medium
  Excessive DOM size

  A large DOM tree directly impacts Interaction to Next Paint (INP), a Core Web Vital.

• medium
  Icon-only button missing aria-label

  Icon-only buttons are extremely common in modern UIs (hamburger menus, close buttons, search icons), but without aria-labels, they are completely opaque to screen reader users.

• medium
  Images missing width and height attributes

  Missing image dimensions are the leading cause of Cumulative Layout Shift (CLS), a Core Web Vital and ranking factor.

• medium
  Link has empty anchor text

  Anchor text is one of the strongest signals search engines use to understand the content of the linked page.

• medium
  Missing skip-to-content navigation link

  WCAG 2.4.1 requires a way to bypass blocks repeated on every page.

• medium
  Open Graph og:image tag missing

  Social media posts with images receive significantly more engagement than text-only posts.

And 20 more. 6 security findings are not listed on this public page; the site's owner sees them in a full audit after claiming it.