First Lady is a creative shop based in Stockholm, on a mission to create positive change. We’re a small, senior, specialized team with big ambitions – for our clients and our community. We deliver engaging work that is culturally relevant, always with purpose and heart.
Web health
38/100
measured 23/10/2026
Issues found
37
on their own site
Reviews
0
from clients on Dr Urls
What Dr Urls found on first-lady.se
From the audit of their public home page on 23/10/2026, worst first. Each links to what it means and how it is fixed.
- highMissing landmark elements
WCAG 1.3.1 requires that page structure is programmatically determinable.
- highSlow server response time (TTFB > 3s)
Page speed is a confirmed Google ranking factor, and TTFB is the foundational component.
- highTime to First Byte (TTFB) is slow
TTFB directly impacts all subsequent loading metrics.
- mediumAbove-fold images not prioritized
The Largest Contentful Paint (LCP) element is often a hero image.
- mediumDuplicate ID attributes found
Duplicate IDs cause label elements, aria-labelledby, aria-describedby, and fragment link targets to associate with the wrong element.
- mediumImage missing alt attribute
Image alt text is the primary way search engines understand image content.
- mediumImages missing width and height attributes
Missing image dimensions are the leading cause of Cumulative Layout Shift (CLS), a Core Web Vital and ranking factor.
- mediumLink has empty anchor text
Anchor text is one of the strongest signals search engines use to understand the content of the linked page.
- mediumLink has malformed or empty href
Malformed links cannot pass link equity and waste crawl budget when search engines attempt to follow them.
- mediumMissing canonical tag
Canonical tags are the strongest signal you can send to search engines about which URL should be indexed when multiple URLs serve similar content.
- mediumMissing meta description
While meta descriptions are not a direct ranking factor, they significantly influence click-through rates.
- mediumMissing skip-to-content navigation link
WCAG 2.4.1 requires a way to bypass blocks repeated on every page.
And 16 more. 5 security findings are not listed on this public page; the site's owner sees them in a full audit after claiming it.
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Figures on this page come from Dr Urls crawling first-lady.se's public pages. Nothing here is taken from third-party listings.