Higher Ground Marketing - CRO & UX Experts
Unclaimed profileUX & CRO Agency · Websites, SaaS & Branding
Higher Ground is a specialist UX and CRO agency, transforming ageing websites, brands and SaaS platforms to attract more high value customers.
Web health
58/100
measured 25/10/2026
Issues found
24
on their own site
Reviews
0
from clients on Dr Urls
What Dr Urls found on ground.co.uk
From the audit of their public home page on 25/10/2026, worst first. Each links to what it means and how it is fixed.
- highMissing landmark elements
WCAG 1.3.1 requires that page structure is programmatically determinable.
- highTime to First Byte (TTFB) is slow
TTFB directly impacts all subsequent loading metrics.
- mediumCache-Control header missing
Proper caching prevents browsers from re-downloading unchanged resources, dramatically improving repeat visit performance.
- mediumImages missing width and height attributes
Missing image dimensions are the leading cause of Cumulative Layout Shift (CLS), a Core Web Vital and ranking factor.
- mediumLink has empty anchor text
Anchor text is one of the strongest signals search engines use to understand the content of the linked page.
- mediumMissing canonical tag
Canonical tags are the strongest signal you can send to search engines about which URL should be indexed when multiple URLs serve similar content.
- mediumMissing skip-to-content navigation link
WCAG 2.4.1 requires a way to bypass blocks repeated on every page.
- mediumRender-blocking CSS or JavaScript
Render-blocking resources directly impact First Contentful Paint (FCP) and Largest Contentful Paint (LCP), both Core Web Vitals metrics.
- mediumScripts without async or defer
Synchronous scripts halt HTML parsing while the browser downloads and executes them.
- lowBroken heading hierarchy
Heading hierarchy provides a semantic outline of the page content.
- lowImages missing responsive srcset
Without srcset, a 1200px wide image is downloaded on a 375px wide mobile screen, wasting bandwidth and slowing load times.
- lowLink uses generic anchor text
Descriptive anchor text helps search engines understand the topic of the linked page.
And 4 more. 5 security findings are not listed on this public page; the site's owner sees them in a full audit after claiming it.
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Figures on this page come from Dr Urls crawling ground.co.uk's public pages. Nothing here is taken from third-party listings.