Third What is an independent brand personality studio. We help founders rebrand or build new brands at the moments that shape a company — scaling, repositioning, raising, exit.
Web health
54/100
measured 22/10/2026
Issues found
30
on their own site
Reviews
0
from clients on Dr Urls
What Dr Urls found on thirdwhat.com
From the audit of their public home page on 22/10/2026, worst first. Each links to what it means and how it is fixed.
- highTime to First Byte (TTFB) is slow
TTFB directly impacts all subsequent loading metrics.
- mediumAbove-fold images not prioritized
The Largest Contentful Paint (LCP) element is often a hero image.
- mediumCache-Control header missing
Proper caching prevents browsers from re-downloading unchanged resources, dramatically improving repeat visit performance.
- mediumDuplicate ID attributes found
Duplicate IDs cause label elements, aria-labelledby, aria-describedby, and fragment link targets to associate with the wrong element.
- mediumForm inputs missing associated labels
Unlabelled form fields are unusable for screen reader users, who represent a significant portion of potential customers.
- mediumForm inputs missing autocomplete attribute
WCAG 1.3.5 requires input purpose to be programmatically determined for inputs collecting user information.
- mediumImages missing width and height attributes
Missing image dimensions are the leading cause of Cumulative Layout Shift (CLS), a Core Web Vital and ranking factor.
- mediumLink has empty anchor text
Anchor text is one of the strongest signals search engines use to understand the content of the linked page.
- mediumMissing canonical tag
Canonical tags are the strongest signal you can send to search engines about which URL should be indexed when multiple URLs serve similar content.
- mediumScripts without async or defer
Synchronous scripts halt HTML parsing while the browser downloads and executes them.
- lowBelow-the-fold images not lazy loaded
Loading all images immediately increases initial page weight and competes with critical resources for bandwidth.
- lowBroken heading hierarchy
Heading hierarchy provides a semantic outline of the page content.
And 9 more. 6 security findings are not listed on this public page; the site's owner sees them in a full audit after claiming it.
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Figures on this page come from Dr Urls crawling thirdwhat.com's public pages. Nothing here is taken from third-party listings.