Every 100ms of additional load time costs conversions. This guide covers practical, high-impact techniques to make your site fast.
Page speed directly impacts user experience, conversion rates, and search rankings. Google uses Core Web Vitals as a ranking signal, and users abandon sites that take more than 3 seconds to load.
Before optimizing, establish a baseline. Use both lab data (synthetic tests) and field data (real user metrics).
Get a free performance report for your website with Dr Urls.
Check your siteImages typically account for 50%+ of page weight. Optimizing images is usually the single highest-impact improvement.
srcset and sizeswidth and height to prevent layout shift<img
src="hero.webp"
srcset="hero-400.webp 400w, hero-800.webp 800w, hero-1200.webp 1200w"
sizes="(max-width: 768px) 100vw, 50vw"
width="1200"
height="630"
loading="lazy"
alt="Descriptive alt text"
/>defer or asyncnext/dynamic for heavy components that are not needed on initial render.Cache-Control headers for static assets (1 year)stale-while-revalidate for dynamic contentCache-Control: public, max-age=31536000, immutableWant to see how your site stacks up? Run a free audit now.
Check your sitefont-display: swap to prevent invisible text<link rel="preload">Analytics, chat widgets, and ad scripts are the most common cause of performance regressions.
dns-prefetch and preconnect for critical third-party originsRun a comprehensive audit across SEO, security, performance, and accessibility. No sign-up required.
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