Structured data helps search engines understand your content and can earn you rich results — star ratings, FAQs, breadcrumbs, and more directly in search.
Structured data is a standardized format (using the Schema.org vocabulary) that provides explicit information about a page's content. It tells search engines "this is an article, written by this author, published on this date" rather than leaving them to guess.
Google recommends JSON-LD (JavaScript Object Notation for Linked Data) over Microdata or RDFa. It is placed in a <script> tag and does not affect your HTML structure.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Page Title",
"description": "Page description"
}
</script>dangerouslySetInnerHTML to inject JSON-LD. Place it in your page component, not in the layout.Dr Urls validates your structured data during every audit. Check yours free.
Check your siteUse Article schema for blog posts, news articles, and guide pages.
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Your Article Title",
"description": "Brief description of the article.",
"author": {
"@type": "Person",
"name": "Author Name"
},
"publisher": {
"@type": "Organization",
"name": "Brand Name",
"logo": {
"@type": "ImageObject",
"url": "https://example.com/logo.png"
}
},
"datePublished": "2026-01-15",
"dateModified": "2026-03-10",
"image": "https://example.com/article-image.jpg"
}FAQ schema can expand your search result with collapsible question-answer pairs.
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is structured data?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Structured data is a standardized format for providing information about a page."
}
}
]
}For e-commerce pages, Product schema enables rich results with price, availability, and review ratings.
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Product Name",
"image": "https://example.com/product.jpg",
"offers": {
"@type": "Offer",
"price": "29.99",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "142"
}
}Want to see how your site stacks up? Run a free audit now.
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"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://example.com" },
{ "@type": "ListItem", "position": 2, "name": "Guides", "item": "https://example.com/guides" },
{ "@type": "ListItem", "position": 3, "name": "Schema Guide" }
]
}Place Organization schema on your homepage to define your brand in Google's Knowledge Graph.
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Dr Urls",
"url": "https://drurls.com",
"logo": "https://drurls.com/DrURL.jpeg",
"sameAs": ["https://x.com/DrUrls_com"]
}Run a comprehensive audit across SEO, security, performance, and accessibility. No sign-up required.
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